We design by understanding and discovering the needs of users in the first instance. We analyse the market and establish our target based on a period of intense research and planning.

It’s always our strategy to work towards a long-term goal when designing a new product. We analyse history, context and consider sociological factors to ensure the correct positioning of the brand on the market, before we’ve even begun designing.

Our work involves mapping the evolution of our products - creating unique work that endures and takes its place in history. And we evaluate and consider the work of our industry colleagues and competitors.

And finally, we analyse suitable production methods to efficiently actualise our products, taking profitability planning into account.